If you missed Budweiser’s “Eternal Optimism,” the inspirational, one-minute commercial that aired on yesterday’s Super Bowl, featuring a mashup of The Cult’s international hit “She Sells Sanctuary” and rapper Flo-Rida’s Top 10 smash “Good Feelin,’” you can check it out here:
Written by The Cult’s vocalist Ian Astbury and guitarist Billy Duffy, “She Sells Sanctuary” reached #15 on the UK charts and was a Top 40 dance hit in the U.S. In a review, one journalist wrote, “Duffy’s liquid, quasi-psychedelic guitar intro over a buzz of flanged feedback suddenly rips into a triumphant, driving lead melody that’s jaw dropping.”
The Cult has wrapped up recording Choice of Weapon, their first studio album in five years. The album is set for a May 22 release (Cooking Vinyl), and its 10 tracks reveal the band at its rawest and most visceral, encapsulating cinematic visions and themes of love, revolt and redemption. Fans can get an early taste of the album by logging onto the band’s website – www.thecult.us – where the track “Lucifer” is now available as a free download.
The Cult plans to tour extensively in support of Choice of Weapon – details to be announced shortly.
